Executive Summary

Kaleidico is starting 2021 with its most robust positioning since its founding.

Our market position and reputation continue to strengthen. Our team of creatives and account managers is exceptional and growing. Our business development process is becoming more refined, and our sales pipeline is consistently packed.

Meanwhile, the market is clamoring for our unique service offerings and expertise.

COVID-19 has forced all businesses to aggressively transition to contactless business models - 100% digital-only customer acquisition.

As a digital marketing firm with over 15 years of unique experience and proven expertise in online lead generation, we are the perfect solution in this unprecedented crisis-driven business transition.

Beyond our strength as a team and company, market dynamics triggered by COVID-19 and social distancing are creating lots of accessible opportunities:

• An explosion in the real estate and mortgage markets,
• Law firms forced to move from power offices to case generating websites,
• Senior living communities needing to fill residences and restore confidence, and
• Every other business is forced to figure out how to turn face-to-face relationships into digital equivalents.

We have the perfect storm for more crazy growth in 2021 and beyond.

Table of Contents

Sales & Marketing Plan

Streamlined brand and lead generation optimized website

At the beginning of 2021, we will be launching our new brand and highly optimized website redesign.

Update: Launched 2/10/2021

Our goal with this brand refresh and streamlined website design is to present the market with a sharper understanding of our expertise and positioning - We design websites and marketing programs that generate leads for mortgage lenders and law firms.

Our new website will support the following overarching goals of Kaleidico in 2021: